Welcome to Kulu, where we champion making smarter nicotine choices by offering an alternative to the norm.

We are here to provide something different for those that enjoy nicotine, but not the tobacco-related harm.

Something individual.

Something bespoke.

Something where our customers' opinions mean more to us than our bottom line.

Most Nicotine brands are owned and controlled by Big Tobacco. They’re very good at it (no hate here!), but we believe enjoying Nicotine is a lifestyle choice, not something to be judged for, so we wanted to build a business focussed on the individual, not the boardroom.

Kulu is for adults that want to make their own lifestyle choices responsibly. We exist for you.

For Commuters, Adventurers, Creators, Innovators, Amateurs, Professionals, Trailblazers, Game-changers, Zig-ers, Zag-ers and Everything-in-Betweeners. 

So welcome to Kulu. We hope you love our products as much as we do.

KULU. CHOOSE DIFFERENT.